Client: Angel Empowerment www.angelempowerment.ca
Dates: August - October 2020
Graphic Design, Logo Design, Creative Direction, Branding, Style Guide
Logo design & brand identity for Angel Empowerment, a new personal brand that reflects Angel Kibble, an author, speaker and Canadian Army veteran who shares her personal journey of empowerment and healing from chronic pain, abuse, trauma and injustice to inspire and support others with similar experiences.
I designed the logo to display strength in symmetry and to evoke transformation, healing and self-realization. The lower half of the logo resembles two intertwined snakes of a caduceus - a symbol of medicine - as well as the body of a dragonfly - a symbol of transformation, change and self-realization. The upper half of the logo resembles wings - a symbol of warrior and strength - as well as the blossoming of a flower and lotus bud - symbols of new beginnings.
The font Amethysta was chosen for its bold and timeless styled serif font to accompany the logo.
