CHALLENGE: Due to a small budget, it is required that the Concert Program be designed only in black and white and on two sides of an 8.5" x 11" sheet packed with content about the music repertoire, concert date and location details, composer and program notes, list of musicians, sponsors, donors, board of members and donation requests. The target audience is typically 50 to 70 years old so legibility and good colour contrast is essential. The concert program also needs to be available as a downloadable pdf.
RESULTS: Created a clean, easy to read and cost-effective concert program that can be printed, folded and distributed by volunteers within a week of the concert. The design was so well-received, especially by the Artistic Director and board members, that it is now considered the program template for the rest of the concerts in the season.
RESULTS: Created a clean, easy to read and cost-effective concert program that can be printed, folded and distributed by volunteers within a week of the concert. The design was so well-received, especially by the Artistic Director and board members, that it is now considered the program template for the rest of the concerts in the season.
