CHALLENGE: Due to the pandemic, in-person concert with a live audience wasn't feasible, so Vetta Chamber Music came to find new ways to present the free online stream of the performance to reach existing audience members and connect with new audiences as part of the community outreach objectives.
RESULTS: From designing an interactive dedicated landing page to creating all the branding assets such as a digital album cover and creating a collection of digital ads for Google, LinkedIn, Facebook and Stir, a local online arts and culture magazine. This campaign successfully launched just before Canada's inaugural National Truth and Reconciliation Day. The promotion and attention garnered has helped raise additional funding to create and sell a digital album which is now an eligible applicant for the Canadian Western Music Awards.
RESULTS: From designing an interactive dedicated landing page to creating all the branding assets such as a digital album cover and creating a collection of digital ads for Google, LinkedIn, Facebook and Stir, a local online arts and culture magazine. This campaign successfully launched just before Canada's inaugural National Truth and Reconciliation Day. The promotion and attention garnered has helped raise additional funding to create and sell a digital album which is now an eligible applicant for the Canadian Western Music Awards.
